Hyatt Place
LCE
Hyatt Place London City East, positioned in the heart of London, collaborates with Double Up Social to elevate its digital presence to drive tourist stays and bookings. Starting with a thorough social audit and tailored social media strategy, the revamped approach focused on lifestyle and location-based content to showcase the hotels USPs. This approach highlighted nearby attractions and events, enhancing the hotel's appeal as a central hub for both tourists and locals.
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The agency’s strategy included creating engaging graphic designs for hotel events and offers, alongside professional photography sessions that featured model shoots and food styling. These efforts were designed to produce captivating content that stood out on social media platforms.
The results between Double Up's collaboration with Hyatt Place London City East spoke for themselves, with their social media following increased by 331%, impressions by 24.4%, engagement by 3,609%, and web traffic to reservation pages by 663% all utilising the same paid ad spend budget aross. a12month period. These metrics not only showed a significant boost in the hotel’s online visibility but also increased interactions with potential guests.
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This successful partnership with Double Up Social has significantly enhanced Hyatt Place London City East's digital footprint, establishing it as a premier destination in London's vibrant hotel scene. The targeted content strategy effectively drove greater brand awareness and guest engagement, setting a new standard for the hotel's social media endeavours.
